[community] Request for Inspiration for " Fashion for ALL"

[Feriyal Hallajarani]

Hi,

I think in this point when users with different abilities get isolated in
designs specially fashion design, It's our responsibility to show that a
totally random name like H&M, ZARA & etc, can exist and at the same time be
"Inclusive" for all. Why not choosing a name that you've always loved and
"normalize" the fact that you cared about all your users, without forcing
any inclusive, accessible and similar wordings in it?. You can simply have
the first brand named "Rushmita" and tell everyone that "Rushmita" is a
"fashion for all" brand.

Best of luck <3

*Feriyal Hallajarani | *Web Accessibility Consultant | IBM
Email: feriyal.hallaj at gmail.com
Linkedin: https://ca.linkedin.com/in/feriyalharani

On Mon, Mar 26, 2018 at 11:08 AM, Abid Virani <3152198 at student.ocadu.ca>
wrote:

> I love John’s idea of Variation, I can imagine some really cool branding
> around that (a logo that doesn’t always appear the same way?).
>
> - Shifted
> - Detour
> - Marabou (like the Marabou Stork)
>
> Good luck!
>
> > On Mar 25, 2018, at 3:42 PM, Pina D'Intino <pina.dintino at gmail.com>
> wrote:
> >
> > I like John's suggestion to do something for us who cannot see. As for
> > names; Wear us all., Free-wear representing the ability to feel free no
> > matter what you wear.
> > Liberating is another word that comes to mind, how about DeltaWear  or
> Delta
> > Fashon which represents your group name or lastly Inclu-wear.
> > Just a few thoughts, but I am certainly not the marketing expert. (smile)
> > Pina
> >
> >
> >
> > Pina D'Intino, MDes, PMP, CPACC
> > Business Transformation, Accessibility Strategist and Consultant
> > Tel: 416.948.3348
> > E-mail: pina.dintino at gmail.com
> > www.linkedin.com/in/pinadintino
> >
> > Also seek me out at:
> > www.Aequumglobalaccess.com
> >
> > A partner of Carter, D'Intino, Layng Inc
> >
> > www.cadilaconsultinginc.com
> >
> >
> >  "_It is possible.  Accessibility makes  good business sense.
> > Pina is proud to  be a member of the International
> >> Association of  Accessibility Professionals (IAAP).
> >> www.accessibilityassociation.org
> >
> >
> > -----Original Message-----
> > From: community [mailto:community-bounces at lists.idrc.ocadu.ca] On
> Behalf Of
> > Rushmita Alam
> > Sent: Saturday, March 24, 2018 2:35 PM
> > To: Inclusive Design Community
> > Subject: [community] Request for Inspiration for " Fashion for ALL"
> >
> > Dear Inclusive community,
> >
> > This is Rushmita , from Delta Cohort  : An Inclusive Fashion designer.
> I m
> > writing to you to ask for a favor! As you might know right now I am
> teaching
> > fashion at George Brown college ,Toronto Film & Sheridan  and my special
> > research interest have been how to merge inclusive design and
> > sustainability.
> >
> > My friend, Mana Mojaver (fashion designer and fashion educator from
> Seneca
> > and TFS) and I are starting a new clothing line with the concept of
> "Fashion
> > for all". Our main goal is to create clothing line for inclusive
> community
> > base on what they want and need.  Although seems there are some brands
> > working within the same concept , However, our goal is a bit different,
> we
> > want to establish an affordable clothing line that is not only functional
> > but also fashionable, stylish and sustainable.
> >
> > And here we need your help. We are yet to decide the name of the brand.
> We
> > need to come up with a name that express our main brand value, "Fashion
> for
> > all". The name preferably need to be short and easy to remember yet
> unique.
> > Please let your thoughts, comments or suggestions inspire us to build a
> > strong brand to serve inclusive community.
> >
> >
> > Sincerely yours,
> >
> >
> > Rushmita and Mana
> >
> > --
> > *Rushmita Alam*
> > Delta
> > M.Des, Inclusive Design
> > OCAD University
> >
> >
> >
> > *We have no right to make our environment so worse that our children can
> > not breath one day -My goal is to inspire you to take action & find the
> > solution for our planet and help others to do the same. *
> > ________________________________________
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> >
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