[community] clarifying a rumour

[Treviranus, Jutta]

I wonder whether this is related to the Forrester research study by Microsoft: https://news.microsoft.com/2004/02/02/new-research-from-forrester-and-microsoft-shows-millions-of-aging-baby-boomers-can-benefit-from-accessible-technology/#Ovxd9LStwiGGyV7Y.97

Jutta


> On Jul 25, 2017, at 12:44 PM, David B Berman <berman at davidberman.com> wrote:
> 
> I'm going to ask someone I'm connected with at Amazon accessibility...
> 
> Interesting to know either way!
> 
> - David
> 
> On 24 July 2017 at 19:03, david.dyer.lawson at gmail.com <
> david.dyer.lawson at gmail.com> wrote:
> 
>> Me too!!! But, is this an urban myth, as it were?
>> 
>> Sent from my Huawei Mobile
>> 
>> 
>> -------- Original Message --------
>> Subject: Re: [community] clarifying a rumour
>> From: David Berman | 613-728-6777 <(613)%20728-6777>
>> To: Pina D'Intino ,"'John W (personal)'" ,'Inclusive Design Community'
>> CC:
>> 
>> 
>> I'd love to see it too! Thank you in advance!
>> 
>> 
>> On 2017-07-24 12:41, Pina D'Intino wrote:
>>> IF anyone finds it, I'd love to see it too. Thanks much.
>>> 
>>> 
>>> Pina D'Intino, MDes, PMP, CPACC
>>> Accessibility Strategist and Consultant
>>> t. 416.948.3348 <(416)%20948-3348>
>>> e-mail:Pina.dintino at gmail.com; pina at aequumaccess.com
>>> www.aequumglobalaccess.com
>>> www.linkedin.com/in/pinadintino
>>> "Together we empower each other to reach our full potential." D. Onley
>>> Supporter of Barrier Free Canada (BFC) - www.barrierfreecanada.org
>>> 
>>> -----Original Message-----
>>> From: community [mailto:community-bounces at lists.idrc.ocadu.ca] On
>> Behalf Of
>>> John W (personal)
>>> Sent: Monday, July 24, 2017 12:36 PM
>>> To: Inclusive Design Community
>>> Subject: [community] clarifying a rumour
>>> 
>>> Hi friends, I would like some help clarying a supposed incident at Amazon
>>> some years ago - the way I heard it, the company was concerned about the
>>> volume of complaints on their site(s) and when they did a deeper dive,
>> they
>>> found that some huge proportion (50%-plus) were issues resolvable by
>> taking
>>> action on accessibility. In other words, customer experience was
>>> dramatically enhanced and volume of complaints cut simply by moving to a
>>> higher level of inclusive design.
>>> 
>>> Can anyone point me to any published citation of this story? or clarify
>> it
>>> for me with any published evidence? Needn't be academic, I just want
>>> something tangible to refer to as evidence.
>>> 
>>> thanks!
>>> j
>>> 
>>> *cJohn D. Willis | **CMRP, MDes *
>>> Inclusive design, strategy and research
>>> Toronto CANADA
>>> 
>>> Web: www.jdwillis.ca
>>> LinkedIn: https://ca.linkedin.com/in/tojohnw
>>> Twitter: @TOjohnw
>>> Skype: johnwillis416
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>> --
>> David Berman, RGD, FGDC, CPACC E-mail berman at davidberman.com LinkedIn Twitter
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> 
> 
> -- 
> David Berman, RGD, FGDC, CPACC
> David Berman Communications | berman at davidberman.com | @davidberman | blog
> +1-613-728-6777 | 340 Selby Avenue, Ottawa K2A 3X6
> 
> High Level Advisor, United Nations | Invited Expert, W3C | Ico-D
> Sustainability Chair | Carleton University Access Network chair
> ________________________________
> Upcoming: Toronto | St. Louis | Buenos Aires | Bali | Tel Aviv
> Accessibility courses: join us online November 15!
> Enjoy this accessibility video we helped produce for CMA
> 
> This message may contain proprietary information. Unauthorized
> disclosure/copying/distribution of contents prohibited.
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> Inclusive Design Community (community at lists.idrc.ocadu.ca)
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