[community] clarifying a rumour

Tue Jul 25 16:44:12 UTC 2017

I'm going to ask someone I'm connected with at Amazon accessibility...

Interesting to know either way!

- David

On 24 July 2017 at 19:03, david.dyer.lawson at gmail.com <
david.dyer.lawson at gmail.com> wrote:

> Me too!!! But, is this an urban myth, as it were?
>
> Sent from my Huawei Mobile
>
>
> -------- Original Message --------
> Subject: Re: [community] clarifying a rumour
> From: David Berman | 613-728-6777 <(613)%20728-6777>
> To: Pina D'Intino ,"'John W (personal)'" ,'Inclusive Design Community'
> CC:
>
>
> I'd love to see it too! Thank you in advance!
>
>
> On 2017-07-24 12:41, Pina D'Intino wrote:
> > IF anyone finds it, I'd love to see it too. Thanks much.
> >
> >
> > Pina D'Intino, MDes, PMP, CPACC
> > Accessibility Strategist and Consultant
> > t. 416.948.3348 <(416)%20948-3348>
> > e-mail:Pina.dintino at gmail.com; pina at aequumaccess.com
> > www.aequumglobalaccess.com
> > www.linkedin.com/in/pinadintino
> > "Together we empower each other to reach our full potential." D. Onley
> > Supporter of Barrier Free Canada (BFC) - www.barrierfreecanada.org
> >
> > -----Original Message-----
> > From: community [mailto:community-bounces at lists.idrc.ocadu.ca] On
> Behalf Of
> > John W (personal)
> > Sent: Monday, July 24, 2017 12:36 PM
> > To: Inclusive Design Community
> > Subject: [community] clarifying a rumour
> >
> > Hi friends, I would like some help clarying a supposed incident at Amazon
> > some years ago - the way I heard it, the company was concerned about the
> > volume of complaints on their site(s) and when they did a deeper dive,
> they
> > found that some huge proportion (50%-plus) were issues resolvable by
> taking
> > action on accessibility. In other words, customer experience was
> > dramatically enhanced and volume of complaints cut simply by moving to a
> > higher level of inclusive design.
> >
> > Can anyone point me to any published citation of this story? or clarify
> it
> > for me with any published evidence? Needn't be academic, I just want
> > something tangible to refer to as evidence.
> >
> > thanks!
> > j
> >
> > *cJohn D. Willis | **CMRP, MDes *
> > Inclusive design, strategy and research
> > Toronto CANADA
> >
> > Web: www.jdwillis.ca
> > LinkedIn: https://ca.linkedin.com/in/tojohnw
> > Twitter: @TOjohnw
> > Skype: johnwillis416
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